Abstract: Based on the current status of social forces participating in earthquake public propaganda, this paper analyzes the factors that affect its development, deeply excavates the problems existing in the process of earthquake public propaganda from the aspects of system, management, personnel professionalism, funds and incentive mechanism. Thus, it puts forward the ways to expand the socialization of earthquake prevention and disaster reduction science popularization and the countermeasures to solve the problems, mainly including clear positioning, improvement of relevant systems, enhanced cognition of whole society, and innovation forms to give full play to the advantages of emerging media. The aim is to provide reference for similar policy research and research.